Sports Advertising & Marketing
Prerequisites: (SPRT 130 or COMM 175) and (COMM 211 or COMM 213).
The world of sports is a unique combination of news, business, and entertainment. This course teaches students the history and fundamentals of sports marketing, advertising, events, and media planning, while also taking a historical look at sports advertising and commercial marketing. Students will examine advertising and marketing strategies of sports across media and develop their own campaign or event plan around sports for any media of their choice.
Outcomes: Evaluate messaging across multimedia platforms; Use industry standard equipment and software to deliver marketing artifacts; Make ethical and creative contributions to the sports marketing field; Execute event plans across audiences and channels.
The world of sports is a unique combination of news, business, and entertainment. This course teaches students the history and fundamentals of sports marketing, advertising, events, and media planning, while also taking a historical look at sports advertising and commercial marketing. Students will examine advertising and marketing strategies of sports across media and develop their own campaign or event plan around sports for any media of their choice.
Outcomes: Evaluate messaging across multimedia platforms; Use industry standard equipment and software to deliver marketing artifacts; Make ethical and creative contributions to the sports marketing field; Execute event plans across audiences and channels.