Foundational ADPR Research Methods
** available as of 06/15/2026
** available as of 06/15/2026
Prerequisites: COMM 175.
This course introduces foundational research methods used in advertising and public relations to inform strategic decision-making. Students will learn how research supports audience understanding, message development, campaign evaluation, and ethical communication practice. Emphasis is placed on research literacy, applied methods, and interpretation of findings rather than advanced statistical analysis. Through hands-on exercises and a guided applied project, students will gain practical experience using research to solve real-world communication problems.
Outcomes: Identify common research methods used in advertising and public relations; Explain when and why different research methods are used in communication planning; Apply basic qualitative and quantitative methods to communication scenarios; Interpret research findings and translate them into strategic insights; Evaluate ethical considerations in communication research.
This course introduces foundational research methods used in advertising and public relations to inform strategic decision-making. Students will learn how research supports audience understanding, message development, campaign evaluation, and ethical communication practice. Emphasis is placed on research literacy, applied methods, and interpretation of findings rather than advanced statistical analysis. Through hands-on exercises and a guided applied project, students will gain practical experience using research to solve real-world communication problems.
Outcomes: Identify common research methods used in advertising and public relations; Explain when and why different research methods are used in communication planning; Apply basic qualitative and quantitative methods to communication scenarios; Interpret research findings and translate them into strategic insights; Evaluate ethical considerations in communication research.