Digital User Experience Strategy
Prerequisites: Restricted to students in the Global Strategic Communication MS and Digital Advertising MS programs.
This course is redesigned to cover emerging topics in persuasive technology design on different types of interfaces and settings. The course will cover the foundations of persuasive UX/UI design, specifically in the context of strategic communication. Students will learn the core user experience (UX) design principles, including usability heuristics, information architecture, and behavioral economics applied in digital advertising and marketing, such as urgency and scarcity tactics, social proof implementation, and neuromarketing principles. Students will learn the psychological triggers that drive purchase decisions and consumer engagement and satisfaction based on solid scientific evidence.
Outcomes: Understand the principles of user experience and their application in persuasion; Apply design thinking to create innovative solutions; Design effective UI and UX systems for digital communication campaigns; Implement human-centered design approaches in digital strategies; Recognize and address ethical considerations in user experience for diverse audiences; Develop skills in virtual agent design for persuasion purpose; Create and evaluate a comprehensive project that integrates UI/UX and ethical considerations.
This course is redesigned to cover emerging topics in persuasive technology design on different types of interfaces and settings. The course will cover the foundations of persuasive UX/UI design, specifically in the context of strategic communication. Students will learn the core user experience (UX) design principles, including usability heuristics, information architecture, and behavioral economics applied in digital advertising and marketing, such as urgency and scarcity tactics, social proof implementation, and neuromarketing principles. Students will learn the psychological triggers that drive purchase decisions and consumer engagement and satisfaction based on solid scientific evidence.
Outcomes: Understand the principles of user experience and their application in persuasion; Apply design thinking to create innovative solutions; Design effective UI and UX systems for digital communication campaigns; Implement human-centered design approaches in digital strategies; Recognize and address ethical considerations in user experience for diverse audiences; Develop skills in virtual agent design for persuasion purpose; Create and evaluate a comprehensive project that integrates UI/UX and ethical considerations.