Creating ADPR Content with AI
Prerequisites: COMM 211 or enrollment in the Global Strategic Communication (MS) program.
This course explores the current practices, opportunities, challenges, and ethics of strategic integration of Artificial Intelligence (AI) and Generative AI (GAI) into advertising, public relations, and communication workflows. Students learn various AI platforms and how to use AI for audience research, content creation, and campaign optimization while navigating the ethical and legal implications of automated communication.
Outcomes: Have comprehensive knowledge of the AI platforms and tools used for creating effective strategic communication content; Master how to integrate AI to reduce creative production time; Understand at a professional level the ethical implementations for AI use including navigating transparency, data privacy, and other issues; Master the skills of working effectively in teams to prepare marketing communication programs.
This course explores the current practices, opportunities, challenges, and ethics of strategic integration of Artificial Intelligence (AI) and Generative AI (GAI) into advertising, public relations, and communication workflows. Students learn various AI platforms and how to use AI for audience research, content creation, and campaign optimization while navigating the ethical and legal implications of automated communication.
Outcomes: Have comprehensive knowledge of the AI platforms and tools used for creating effective strategic communication content; Master how to integrate AI to reduce creative production time; Understand at a professional level the ethical implementations for AI use including navigating transparency, data privacy, and other issues; Master the skills of working effectively in teams to prepare marketing communication programs.