Creating ADPR Content with AI
Prerequisites: (COMM 210 or COMM 211) and COMM 213.
This course explores the current practices, opportunities, challenges, and ethics of strategic integration of Artificial Intelligence (AI) and Generative AI (GAI) into advertising, public relations, and communication workflows. Students learn various AI platforms and how to use AI for audience research, content creation, and campaign optimization while navigating the ethical and legal implications of automated communication.
Outcomes: Know the AI platforms and tools used for creating effective strategic communication content; Learn how to integrate AI to reduce creative production time; Understand the ethical implementations for AI use including navigating transparency, data privacy, and other issues; Know the skills of working effectively in teams to prepare marketing communication programs.
This course explores the current practices, opportunities, challenges, and ethics of strategic integration of Artificial Intelligence (AI) and Generative AI (GAI) into advertising, public relations, and communication workflows. Students learn various AI platforms and how to use AI for audience research, content creation, and campaign optimization while navigating the ethical and legal implications of automated communication.
Outcomes: Know the AI platforms and tools used for creating effective strategic communication content; Learn how to integrate AI to reduce creative production time; Understand the ethical implementations for AI use including navigating transparency, data privacy, and other issues; Know the skills of working effectively in teams to prepare marketing communication programs.