Advertising and Public Relations Multimedia Commercial Production
Prerequisites: Restricted to students in the Digital Media and Storytelling MC, the Global Strategic Communication MS, and the Dual Degree-Advertising & Public Relations BA programs.
This is an advanced video and advertising course designed to give students an introduction to various types of multimedia commercials as well as practical considerations of producing branded content and television spots, including for real clients.
Outcomes: Build experience in effective multi-tasking and teamwork; gain skills with technology and strategy, creative, and application process of broadcast production; and practice engaging with the community in media development efforts.
This is an advanced video and advertising course designed to give students an introduction to various types of multimedia commercials as well as practical considerations of producing branded content and television spots, including for real clients.
Outcomes: Build experience in effective multi-tasking and teamwork; gain skills with technology and strategy, creative, and application process of broadcast production; and practice engaging with the community in media development efforts.