Advertising and Public Relations Design
Prerequisites: Restricted to students in the Global Strategic Communication MS and the Dual Degree-Advertising & Public Relations BA programs.
This course is for students who want to understand the creative and design discipline of the fields. Students will learn the fundamentals of print-based messages used in advertising and public relations. Students will employ various design programs applied in today's industry to develop visual communications projects, which will culminate in a final portfolio.
Outcomes: Students will learn and become competent in the following: Current design programs, including InDesign and Photoshop; Basic design principles, such as color, space, and typography; Common formats for designing integrated marketing communication print materials.
This course is for students who want to understand the creative and design discipline of the fields. Students will learn the fundamentals of print-based messages used in advertising and public relations. Students will employ various design programs applied in today's industry to develop visual communications projects, which will culminate in a final portfolio.
Outcomes: Students will learn and become competent in the following: Current design programs, including InDesign and Photoshop; Basic design principles, such as color, space, and typography; Common formats for designing integrated marketing communication print materials.