Gender and Marketing
How do the 4Ps of Marketing, product, price, place, and promotion, influence gender, and how does gender influence the 4Ps? Students will learn how to address the relationship between Gender and Marketing. Example topics may include, but are not limited to, Masculinity, Media, and Marketing, Women, Media, and Marketing, and Millennials, Gender and Marketing.
Prerequisites: Junior standing; Minimum grade of "C-" in MARK 201.
Outcomes: Understand how marketing strategy reflects and shapes socio-cultural norms so that you can build strategies that reflect and shape those norms; Learn how research on social trends is conducted and how it is used in strategy, so that you can perform such research in marketing contexts.
Prerequisites: Junior standing; Minimum grade of "C-" in MARK 201.
Outcomes: Understand how marketing strategy reflects and shapes socio-cultural norms so that you can build strategies that reflect and shape those norms; Learn how research on social trends is conducted and how it is used in strategy, so that you can perform such research in marketing contexts.