Multicultural Marketing
In this course, we address (1) past and current knowledge on multicultural marketing, (2) important challenges with respect to marketplace diversity and inclusion, and (3) what approaches can be used to construct better marketing plans and tactics.
Prerequisite: Junior Standing, minimum grade of "C-" in MARK 201.
Outcomes: Students should have a working knowledge of the principal theories and research findings in multicultural marketing and should be able to integrate and apply this knowledge with respect to effective strategies for marketplace diversity and inclusion.
Prerequisite: Junior Standing, minimum grade of "C-" in MARK 201.
Outcomes: Students should have a working knowledge of the principal theories and research findings in multicultural marketing and should be able to integrate and apply this knowledge with respect to effective strategies for marketplace diversity and inclusion.