Search & Display Advertising
This course covers search engine optimization and advertising practices through lectures and hands-on practices. Students will learn technical terms and tactics involved in optimizing the search result and user experience with brand websites. Google AdWords, search network campaigns, display network campaigns and Google merchandiser set-up training will be included. (Consider scheduling to coincide with Google Challenge.)
Prerequisites: COMM 211 and COMM 213.
Outcomes: Understand the major concepts in search engine optimization; Working knowledge of the structure and terms used in Google AdWords; Be able to develop effective search engine and display advertising campaigns.
Prerequisites: COMM 211 and COMM 213.
Outcomes: Understand the major concepts in search engine optimization; Working knowledge of the structure and terms used in Google AdWords; Be able to develop effective search engine and display advertising campaigns.