Media Relations
Students learn to develop influence through earned media. Skills taught include identifying news values, writing/creating multimedia press releases and media alerts, AP style, media training, creating media lists using Cision, working with syndication services, search engine optimization for news releases, creating a social presence and working with social influencers.
Prerequisites: COMM 210 or 211.
Outcomes: Students learn to develop influence through earned media and how to build relationships with the media and other influencers in order to amplify stories for clients.
Prerequisites: COMM 210 or 211.
Outcomes: Students learn to develop influence through earned media and how to build relationships with the media and other influencers in order to amplify stories for clients.