Advertising/Public Relations Practicum
Prerequisites: COMM 100 and Department Consent required; Restricted to Juniors and Seniors in the Advertising and Public Relations major.
Students will gain advanced practical experience advertising/public relations projects.
Outcomes: Create an Advertising/PR capstone project that integrates learning from all coursework and culminates in a professional project that is widely distributed to the public; Create and implement communication projects that are responsive to community needs and organizational goals in local and global contexts; Write copy and design messages to reach diverse publics and for distribution through multiple channels, including both traditional and digital media; Practice ethical communication in professional practices that are socially responsible and in the mutual interests of the organization and the community; Demonstrate the competencies to work as an entry-level professional in advertising or public relations.
Students will gain advanced practical experience advertising/public relations projects.
Outcomes: Create an Advertising/PR capstone project that integrates learning from all coursework and culminates in a professional project that is widely distributed to the public; Create and implement communication projects that are responsive to community needs and organizational goals in local and global contexts; Write copy and design messages to reach diverse publics and for distribution through multiple channels, including both traditional and digital media; Practice ethical communication in professional practices that are socially responsible and in the mutual interests of the organization and the community; Demonstrate the competencies to work as an entry-level professional in advertising or public relations.