Course Details

Business analytics is the practice of using methodically collected data to drive decisions about business and in business applications. The goal of the course is to introduce students to the current approaches, tools, and techniques involved in this practice. Because many topics and concepts in business analytics are best learned through hands-on work, time will be spent obtaining, processing, analyzing and visualizing data that pertain to different business cases. Students will use R, arguably the most popular analytical software used by data scientists. During this course, students will learn to use R, as well as gain and help improve business insight through data-driven analytics.

Restricted to Graduate School of Business students.

Outcomes: Explain the key factors differentiating business intelligence from business analytics; Frame a problem in a business analytics context to drive insightful decisions and gain the competitive edge.