Business-to-Business Communication
The robust business-to-business (B2B) sector provides enormous opportunity in the global marketplace. This course will explore B2B's unique set of challenges that strategic communicators need to consider in developing and delivering effective messages.
Restricted to Global Strategic Communication Students.
Outcomes: Students are expected to gain a working knowledge of the theories, concepts, and issues of in B2B communication.
Restricted to Global Strategic Communication Students.
Outcomes: Students are expected to gain a working knowledge of the theories, concepts, and issues of in B2B communication.