Global Strategic Communication Boot Camp Chicago
** available as of 01/01/2027
** available as of 01/01/2027
Prerequisites: Restricted to students in the Global Strategic Communication MS program.
COMM 421 is a week-long immersion experience designed to provide students with direct engagement with leaders in public relations, advertising, digital marketing, and AI-driven communication. The course incorporates structured workshops, real-world simulation activities, and visits to professional organizations. Through these engaged learning experiences, students strengthen their understanding of strategic communication principles and develop competencies required for leadership roles in the global communication industry.
Outcomes: Apply strategic communication frameworks in global and multicultural contexts; Analyze the role of AI and emerging technologies in PR and advertising; Engage with industry professionals to understand current trends and challenges; Reflect critically on the ethical and cultural dimensions of global communication practices.
COMM 421 is a week-long immersion experience designed to provide students with direct engagement with leaders in public relations, advertising, digital marketing, and AI-driven communication. The course incorporates structured workshops, real-world simulation activities, and visits to professional organizations. Through these engaged learning experiences, students strengthen their understanding of strategic communication principles and develop competencies required for leadership roles in the global communication industry.
Outcomes: Apply strategic communication frameworks in global and multicultural contexts; Analyze the role of AI and emerging technologies in PR and advertising; Engage with industry professionals to understand current trends and challenges; Reflect critically on the ethical and cultural dimensions of global communication practices.