Marketing Management
Introduces use of strategic research, customer analysis, target market, and the application of marketing tools to a variety of case problems. Emphasis is placed on product planning, pricing policies, promotional methods, and distribution channels. Considers cultural, governmental, economic, business, and environmental factors affecting the marketing of goods and services globally.
Prerequisite: Restricted to students in the Executive MBA Program.
Prerequisite: Restricted to students in the Executive MBA Program.