Research Methods in Advertising/Public Relations
Course will introduce majors to sound and effective social science research methods used in Ad/PR, including surveys, focus groups, content analysis, and audience analyses. It will also give students a chance to apply for the national PR student Bateman Competition that would continue in a designated course the following spring.
Prerequisites: COMM 210 or 211.
Outcomes: Students will learn the research process and how to apply it to establish, build, and evaluate Ad/PR strategies, goals, and campaigns.
Prerequisites: COMM 210 or 211.
Outcomes: Students will learn the research process and how to apply it to establish, build, and evaluate Ad/PR strategies, goals, and campaigns.