Description
International Public Relations
This course explores the growing impact of globalization on public relations. As multinationals grow and social, economic, and environmental issues become worldwide in focus, PR professionals work in increasingly interconnected world. Students will explore the growth of international public relations by comparing countries, analyzing and discussing cases, and learning best practices.
Details
Grading Basis
Graded
Units
3
Component
Lecture - Required
Course Attributes
Global Studies
Offering
Course
COMM 278
Academic Group
School of Communication
Academic Organization
Communication