Digital Foundations
Students will be introduced to digital media tools, including online content creation, SEO, website management, email marketing, social media engagement, digital advertising, analytics and emerging technologies that are used to create and build integrated digital campaigns for advertising and public relations.
Prerequisites: COMM 175 or 201; EVCM minors are waived from pre-requisite.
Outcomes: Ability to demonstrate elementary knowledge of digital communication tools; Practical understanding and capabilities for creating content across a wide range of media platforms; Knowledge of digital media platform technical requirements.
Prerequisites: COMM 175 or 201; EVCM minors are waived from pre-requisite.
Outcomes: Ability to demonstrate elementary knowledge of digital communication tools; Practical understanding and capabilities for creating content across a wide range of media platforms; Knowledge of digital media platform technical requirements.