Public Relations Writing
Prerequisites: UCWR 110 with a grade of C- or higher and COMM 210.
This course focuses on strategic public relations, writing for publics including print, broadcast, and digital media with understanding of objectives, news values, and formats.
Outcomes: Students develop competency writing and editing news releases, pitch letters, fact sheets, public service announcements, newsletters, and Web content to develop a portfolio of individual writing samples.
This course focuses on strategic public relations, writing for publics including print, broadcast, and digital media with understanding of objectives, news values, and formats.
Outcomes: Students develop competency writing and editing news releases, pitch letters, fact sheets, public service announcements, newsletters, and Web content to develop a portfolio of individual writing samples.