Persuasive Campaigns
This course analyses the structure, development, and role of communication in political and advertising campaigns, with a focus on theories of media effects, message construction, and audience analysis.
Prerequisites: COMM 175.
Outcomes: Students will use their analytic and research skills to broaden their understanding of the use and effects of communication as a means of public persuasion.
Prerequisites: COMM 175.
Outcomes: Students will use their analytic and research skills to broaden their understanding of the use and effects of communication as a means of public persuasion.