Cross-Cultural Dimensions of International Management & Marketing
This course examines cross-cultural management and marketing topics both within the business organization and across the global marketplace.
Outcomes: Students learn how differences in national and ethnic cultures affect the behavior of employees working in organizations, managers making business decisions and consumers making product choices.
Special note: MGMT 475 is cross-listed with MARK 475.
Outcomes: Students learn how differences in national and ethnic cultures affect the behavior of employees working in organizations, managers making business decisions and consumers making product choices.
Special note: MGMT 475 is cross-listed with MARK 475.