Retailing Management
Prerequisites: Junior standing, minimum grade of "C-" in MARK 201.
This course develops an understanding of retailing and the role that retailing plays in the marketing system and in marketing strategies.
Outcomes: Students analyze and develop retail strategies that fit and support overall marketing strategies.
This course develops an understanding of retailing and the role that retailing plays in the marketing system and in marketing strategies.
Outcomes: Students analyze and develop retail strategies that fit and support overall marketing strategies.