This course explores the principles and best practices of strategic communication aimed at achieving lasting, positive social change in various areas, including climate change, racial justice, healthcare access, and housing policy. This interdisciplinary program draws from practice and scholarship in public relations, journalism, advertising, psychology, sociology, political science, anthropology, and neuroscience. This course is custom-tailored for current and future communications directors at a nonprofit organization or a media relations officer at a foundation being an account executive at a strategic communications firm.
Outcomes: Identify and target issues that can be addressed with public interest communications; Conduct research to underpin strategic communications aimed at driving social change; Use systems thinking to identify a specific approach to driving change; Develop strategic communication initiatives that can drive positive social change; Advocate and advise in the use of visual collateral that can best reach the target community.
Outcomes: Identify and target issues that can be addressed with public interest communications; Conduct research to underpin strategic communications aimed at driving social change; Use systems thinking to identify a specific approach to driving change; Develop strategic communication initiatives that can drive positive social change; Advocate and advise in the use of visual collateral that can best reach the target community.