This is a course designed for students who wants to explore the vital role of human-computer interaction (HCI) in creating effective and engaging digital communication strategies. Students will learn to apply principles of design thinking, user interface (UI) and user experience (UX) system design, and human-centered design to advertising contexts. The course will also delve into the ethics of HCI in advertising and public relations, including considerations around user data and privacy. A unique aspect of the course is the focus on virtual agent design, examining how AI, in the forms of chatbots and bots can enhance advertising efforts and consumer experience.
Outcomes: Understand the principles of HCI and their application in persuasion; Apply design thinking to create innovative solutions; Design effective UI and UX systems for digital communication campaigns; Implement human-centered design approaches in digital strategies; Recognize and address ethical considerations in HCI for diverse audiences; Develop skills in virtual agent design for persuasion purpose; Create and evaluate a comprehensive project that integrates HCI, UI/UX, and ethical considerations.
Outcomes: Understand the principles of HCI and their application in persuasion; Apply design thinking to create innovative solutions; Design effective UI and UX systems for digital communication campaigns; Implement human-centered design approaches in digital strategies; Recognize and address ethical considerations in HCI for diverse audiences; Develop skills in virtual agent design for persuasion purpose; Create and evaluate a comprehensive project that integrates HCI, UI/UX, and ethical considerations.