This first phase of the MS Advertising final project focuses on idea generation, research, and strategic planning. Students will choose between a data-driven research project or a production-focused advertising project, working closely with a supervisor to develop a comprehensive project proposal. For research-oriented projects, students will conduct a thorough literature review, identify research gaps, and formulate hypotheses or research questions.
Those pursuing production projects will analyze market trends, extract consumer insights, and create a detailed creative brief for a real-world client. Both tracks emphasize critical thinking, strategic planning, and the development of a solid foundation for project execution. Through weekly meetings with supervisors and structured modules, students will refine their project concepts, ensuring they are well-prepared for the execution phase.
Outcomes: Conduct comprehensive background research, including literature reviews or market analysis, to inform project direction; Formulate clear research questions, hypotheses, or creative briefs that guide the project's development; Develop a thorough project proposal, including objectives, methodologies, and expected outcomes; Demonstrate critical thinking in identifying research gaps or market opportunities; Apply ethical considerations in research design or advertising strategy development; Articulate complex ideas clearly in both written proposals and oral presentations.
Those pursuing production projects will analyze market trends, extract consumer insights, and create a detailed creative brief for a real-world client. Both tracks emphasize critical thinking, strategic planning, and the development of a solid foundation for project execution. Through weekly meetings with supervisors and structured modules, students will refine their project concepts, ensuring they are well-prepared for the execution phase.
Outcomes: Conduct comprehensive background research, including literature reviews or market analysis, to inform project direction; Formulate clear research questions, hypotheses, or creative briefs that guide the project's development; Develop a thorough project proposal, including objectives, methodologies, and expected outcomes; Demonstrate critical thinking in identifying research gaps or market opportunities; Apply ethical considerations in research design or advertising strategy development; Articulate complex ideas clearly in both written proposals and oral presentations.