This is an advanced advertising course in a simulated agency environment to provide practical experience in the campaign planning process.
Prerequisites: COMM 211.
Outcomes: Student teams develop competencies in creating and producing a professional advertising campaign that includes market research, development of creative and media recommendations, and an integrated marketing communication strategy.
Prerequisites: COMM 211.
Outcomes: Student teams develop competencies in creating and producing a professional advertising campaign that includes market research, development of creative and media recommendations, and an integrated marketing communication strategy.