This course develops an understanding of the marketing research process and the role of survey research in it.
Prerequisite: MARK 460.
Outcomes: Students formulate research problems and a design research study, including the development of a questionnaire, selection of an appropriate sample and data analysis.
Prerequisite: MARK 460.
Outcomes: Students formulate research problems and a design research study, including the development of a questionnaire, selection of an appropriate sample and data analysis.