Prerequisites: COMM 211.
This course examines the advertising and marketing processes required to research, develop, and implement an effective media plan for budgeting appropriate advertising time and space.
Outcomes: Student teams will develop competencies in decision-making processes and tools, including research methods, objectives, strategies, and tactics, to construct an advertising media plan.
This course examines the advertising and marketing processes required to research, develop, and implement an effective media plan for budgeting appropriate advertising time and space.
Outcomes: Student teams will develop competencies in decision-making processes and tools, including research methods, objectives, strategies, and tactics, to construct an advertising media plan.