Prerequisites: Junior standing, minimum grade of "C-" in MARK 201.
This course develops an understanding of advertising strategy and advertising campaigns, including the external environment, how agencies are structured and how consumer metrics are integrated.
Outcomes: Students develop skills in managing the integration of media, strategy and creative design in developing sound advertising campaigns.
This course develops an understanding of advertising strategy and advertising campaigns, including the external environment, how agencies are structured and how consumer metrics are integrated.
Outcomes: Students develop skills in managing the integration of media, strategy and creative design in developing sound advertising campaigns.