Prerequisites: Sophomore Standing, minimum grade of "C-" in ENTR 201 or IBUS 201.
With the power of the Internet, entrepreneurs can quickly research, find, and reach new markets. However, successfully and profitably engaging in a global marketplace requires understanding conflicting and changing business dynamics, barriers to entry into the international arena, and challenging management practices.
Outcomes: An understanding of the characteristics of international markets, including the critical challenges of global expansion and the barriers that exist; Ability to apply the appropriate frameworks to scan for international business opportunities.
With the power of the Internet, entrepreneurs can quickly research, find, and reach new markets. However, successfully and profitably engaging in a global marketplace requires understanding conflicting and changing business dynamics, barriers to entry into the international arena, and challenging management practices.
Outcomes: An understanding of the characteristics of international markets, including the critical challenges of global expansion and the barriers that exist; Ability to apply the appropriate frameworks to scan for international business opportunities.