Prerequisites: Junior standing, minimum grade of "C-" in MARK 201.
This course develops an understanding of how marketing strategies are developed in the global environment.
Outcomes: Students evaluate cultural, governmental, economic and competitive conditions to illustrate how these factors impact an organization's marketing strategy; Attention is paid to the positive and negative consequences of globalization.
This course develops an understanding of how marketing strategies are developed in the global environment.
Outcomes: Students evaluate cultural, governmental, economic and competitive conditions to illustrate how these factors impact an organization's marketing strategy; Attention is paid to the positive and negative consequences of globalization.