This course develops a multiple stakeholder approach to managing the communication function in corporations. Management topics include developing a communication plan, budgeting, creating a communications calendar, working with agencies and other external resources, project management and evaluation.
Prerequisite: For GSCM-MS students, COMM 401; DMST-MC students may also enroll without pre-requisite.
Outcomes: At the end of the course, students are expected to understand how the communication function is organized in corporations and non-governmental organizations (NGOs).
Prerequisite: For GSCM-MS students, COMM 401; DMST-MC students may also enroll without pre-requisite.
Outcomes: At the end of the course, students are expected to understand how the communication function is organized in corporations and non-governmental organizations (NGOs).