Prerequisites: MARK 460; MARK 467 is recommended.
This course develops an understanding of how advertising, sales promotion, public relations, personal selling and in same cases packaging decisions form a coordinated marketing communications plan.
Outcomes: Students apply the elements of integrated marketing communications and develop a coordinated Marketing Communications plan for a project or case study.
This course develops an understanding of how advertising, sales promotion, public relations, personal selling and in same cases packaging decisions form a coordinated marketing communications plan.
Outcomes: Students apply the elements of integrated marketing communications and develop a coordinated Marketing Communications plan for a project or case study.