This course will cover how marketing should be integrated across today's healthcare organizations, and give healthcare leaders a foundational understanding of the marketing concepts necessary for effectively defining their market, communicating with multiple customer groups, and ultimately driving customer loyalty and growth.
HCMT 512 - 300
Healthcare Marketing Management
Session
HMBA Session
Class Number
6537
Career
Graduate Business
Units
3 units
Grading
Graded
Description
This course will cover how marketing should be integrated across today's healthcare organizations, and give healthcare leaders a foundational understanding of the marketing concepts necessary for effectively defining their market, communicating with multiple customer groups, and ultimately driving customer loyalty and growth.
Enrollment Requirements
Restricted to MBA Health Care Management students.
Class Notes
This section is restricted to students in the Health Care MBA cohort.
Class Actions
Class Details
Instructor(s)
Alex Bacchetti
Meets
Sa 8:30AM - 11:30AM
Dates
02/14/2026 - 04/25/2026
Room
Schreiber Center - Room 525
Instruction Mode
Hybrid
Campus
Water Tower Campus
Location
Water Tower Campus
Components
| Lecture Required |
Class Availability
Status
Open
Seats Taken
0
Seats Open
40
Class Capacity
40
Wait List Total
0
Wait List Capacity
5