This experiential and research-focused course explores the newest developments in the field of user experience (UX) & biometrics (e.g., collecting and analyzing human behavior data through eye tracking, galvanic skin response, facial expression, voice, and brain activity) and introduces various methods used in cutting-edge research laboratories to study human insight in business contexts. Theoretical UX concepts and practical skills in biometric data collection and analysis will be explored using the latest academic research and hands-on work with biometric hardware, software, and data. Students will complete and present the original human subject research project (team-based and with IRB approval) using biometric trackers and biosensors. The research project will be documented in the format of a full academic article.
Outcomes: Students will be able to communicate the value of User Experience in design; Describe the value of human insights through biometric data; Critically evaluate biometric data-focused research studies; Design and implement a biometric data-focused research study; Analyze and interpret human insights through fundamental biometric data such as gaze, facial expressions, and galvanic skin response; Develop proficiency in working with leading biometric trackers/biosensors and software platform; Write a complete empirical academic article using biometric data.
Outcomes: Students will be able to communicate the value of User Experience in design; Describe the value of human insights through biometric data; Critically evaluate biometric data-focused research studies; Design and implement a biometric data-focused research study; Analyze and interpret human insights through fundamental biometric data such as gaze, facial expressions, and galvanic skin response; Develop proficiency in working with leading biometric trackers/biosensors and software platform; Write a complete empirical academic article using biometric data.