Entrepreneurial Marketing
This course is about the marketing challenges in an entrepreneurial firm. Entrepreneurship is the discovery, enactment and pursuit of new business opportunities. Successful execution of an entrepreneurial idea requires a sound marketing plan. In this course, we will investigate how marketing tools can enable entrepreneurs to realize the full potential of their ideas.
Prerequisite: Graduate School of Business student.
This course is about the marketing challenges in an entrepreneurial firm. Entrepreneurship is the discovery, enactment and pursuit of new business opportunities. Successful execution of an entrepreneurial idea requires a sound marketing plan. In this course, we will investigate how marketing tools can enable entrepreneurs to realize the full potential of their ideas.
Prerequisite: Graduate School of Business student.
Prerequisite: Graduate School of Business student.
Synchronous Class Meeting: Instruction will be delivered online synchronously following the days/times indicated on the schedule.
Class Details
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