This course focuses on realistic social media issues and crisis cases and students' practices on how to respond to fast-paced information on multiple social media channels and to create effective responses. This course is custom-tailored for current and future PR managers, digital specialists, community managers, and others who need to have a high degree of public visibility and responsibility.
Outcomes: Master crisis communication theories; Identify different types of crises; Successfully manage social media during a crisis; Develop key messages and identify and implement the preemptive and responsive strategies; Train yourself as a spokesperson.
Outcomes: Master crisis communication theories; Identify different types of crises; Successfully manage social media during a crisis; Develop key messages and identify and implement the preemptive and responsive strategies; Train yourself as a spokesperson.