This course empowers students to design, implement, and evaluate digital campaigns using Integrative Marketing Communication (IMC) principles with a strong emphasis on community service and engaged learning. Students will work on hands-on projects that address real-world community needs, applying research, planning, implementation, and evaluation strategies. Through case studies, client campaigns, and community-based initiatives, students will build a portfolio of projects that not only enhance their professional skills but also contribute positively to the community and society.
Outcomes: Develop and manage online content promotion and branded digital campaigns to promote community-based initiatives and social causes; Apply critical thinking and research skills to craft clear messages and digital materials for social good; Execute social media engagement and user-oriented content strategies; Evaluate campaign success by setting the key performance indicators (KPIs) to assess the effectiveness of campaigns and their impact on community improvement; Engage in a cycle of practice, feedback, and refinement to develop transferable skills while making meaningful contributions to community projects.
Outcomes: Develop and manage online content promotion and branded digital campaigns to promote community-based initiatives and social causes; Apply critical thinking and research skills to craft clear messages and digital materials for social good; Execute social media engagement and user-oriented content strategies; Evaluate campaign success by setting the key performance indicators (KPIs) to assess the effectiveness of campaigns and their impact on community improvement; Engage in a cycle of practice, feedback, and refinement to develop transferable skills while making meaningful contributions to community projects.