This course will focus on the very early stages of the entrepreneurial process. We will discuss how new opportunities are discovered and how societal value is created throughout this process. In its approach, the course will be based on classic theoretical readings, the insights of economics, strategic management, organizational studies, psychology and cognitive science.
Outcomes: Apply analytical and critical thinking skills to identify untapped entrepreneurial opportunities.
Outcomes: Apply analytical and critical thinking skills to identify untapped entrepreneurial opportunities.