Prerequisites: Junior standing, minimum grade of "C-" in MARK 201.
This course develops an understanding of how consumers behave before, during and after the consumption process through a discussion of cultural, social and perceptual factors.
Outcomes: Students evaluate consumer behavior and apply their understanding in the creation of a marketing plan designed to improve the brand equity of a firm.
This course develops an understanding of how consumers behave before, during and after the consumption process through a discussion of cultural, social and perceptual factors.
Outcomes: Students evaluate consumer behavior and apply their understanding in the creation of a marketing plan designed to improve the brand equity of a firm.