MARK 461 - 101

Research Methods in Marketing
Session
Regular Academic Session
Class Number
3477
Career
Graduate Business
Units
3 units
Grading
Graded
Description
This course develops an understanding of the marketing research process and the role of survey research in it.

Prerequisite: MARK 460.

Outcomes: Students formulate research problems and a design research study, including the development of a questionnaire, selection of an appropriate sample and data analysis.
Enrollment Requirements
Pre-Requisite: MARK 460 or equivalent. Restricted to Graduate Business students.
Class Actions
Look up course materials
Class Details
Instructor(s)
Tiffany Aubry
Meets
Mo 6:00PM - 9:00PM
Dates
02/12/2026 - 05/02/2026
Room
Schreiber Center - Room 816
Instruction Mode
In person
Campus
Water Tower Campus
Location
Water Tower Campus
Components
Lecture Required
Class Availability
Status
Open
Seats Taken
11
Seats Open
29
Class Capacity
40
Wait List Total
0
Wait List Capacity
5