MARK 461 - 101

Research Methods in Marketing
Session
Regular Academic Session
Class Number
3477
Career
Graduate Business
Units
3 units
Grading
Graded
Description
This course develops an understanding of the marketing research process and the role of survey research in it.

Prerequisite: MARK 460.

Outcomes: Students formulate research problems and a design research study, including the development of a questionnaire, selection of an appropriate sample and data analysis.
Enrollment Requirements
Pre-Requisite: MARK 460 or equivalent. Restricted to Graduate Business students.
Class Actions
Look up course materials
Class Details
Instructor(s)
To be Announced
Meets
Mo 6:00PM - 9:00PM
Dates
02/12/2026 - 05/02/2026
Room
Schreiber Center - Room 816
Instruction Mode
In person
Campus
Water Tower Campus
Location
Water Tower Campus
Components
Lecture Required
Class Availability
Status
Open
Seats Taken
0
Seats Open
40
Class Capacity
40
Wait List Total
0
Wait List Capacity
5