The course provides an overall understanding of media planning: basic media concepts, buying and selling of media, development and evaluating effective media strategies and plans, and the role that media plays in an integrated marketing and communications plan. The course is recommended for students with little or no media planning experience.
MARK 566 - 101
Integrated Media Planning
Session
Regular Academic Session
Class Number
3462
Career
Graduate Business
Units
3 units
Grading
Graded
Description
The course provides an overall understanding of media planning: basic media concepts, buying and selling of media, development and evaluating effective media strategies and plans, and the role that media plays in an integrated marketing and communications plan. The course is recommended for students with little or no media planning experience.
Enrollment Requirements
Prerequisite: Graduate School of Business student.
Class Actions
Class Details
Instructor(s)
To be Announced
Meets
Mo 6:00PM - 9:00PM
Dates
02/12/2026 - 05/02/2026
Room
Corboy Law Center - Room 321
Instruction Mode
In person
Campus
Water Tower Campus
Location
Water Tower Campus
Components
| Lecture Required |
Class Availability
Status
Open
Seats Taken
0
Seats Open
40
Class Capacity
40
Wait List Total
0
Wait List Capacity
5