The purpose of this course is to explore and examine how elected officials and institutions communicate to the public - and the role journalists and PR professionals play in the process--through readings, seminar, and practicum. The class will challenge students to grapple with questions like - What is the meaning of the "truth" in today's media environment?
Outcomes: Students will understand how and why journalists cover what they cover, and the roles PR professionals/spin doctors attempt to shape the media narrative.
Outcomes: Students will understand how and why journalists cover what they cover, and the roles PR professionals/spin doctors attempt to shape the media narrative.