Prerequisites: Sophomore standing or above; Restricted to SBA honors students.
This course develops an understanding of the marketing systems by which organizations plan, price, promote and distribute products and services to selected target markets.
Outcomes: Students analyze market conditions and apply the basic tools to develop marketing strategies to successfully meet the customers' needs resulting in a viable, profitable organization.
This course develops an understanding of the marketing systems by which organizations plan, price, promote and distribute products and services to selected target markets.
Outcomes: Students analyze market conditions and apply the basic tools to develop marketing strategies to successfully meet the customers' needs resulting in a viable, profitable organization.