This course will explore online audience behavior and measurement. Students will use analytics to understand user activities and to drive improvements in distribution performance. In the course of their development, students will come to understand intellectual property protection, self-publication, bandwidth issues, usability, file formats, social sharing, security, syndication and mobile delivery.
Outcomes: Analyze digital audience behavior using analytics tools to inform marketing strategies and content distribution decisions; Evaluate the legal, marketing, and economic factors affecting digital content distribution and audience targeting; Implement data-driven strategies to improve digital content performance and audience engagement across various platforms; Design digital marketing materials that comply with intellectual property laws and address security and usability concerns; Optimize digital content for multi-platform delivery, with a focus on mobile and social media channels, considering bandwidth and file format implications.
Outcomes: Analyze digital audience behavior using analytics tools to inform marketing strategies and content distribution decisions; Evaluate the legal, marketing, and economic factors affecting digital content distribution and audience targeting; Implement data-driven strategies to improve digital content performance and audience engagement across various platforms; Design digital marketing materials that comply with intellectual property laws and address security and usability concerns; Optimize digital content for multi-platform delivery, with a focus on mobile and social media channels, considering bandwidth and file format implications.