This course provides an overview of the theory and hands-on practice of advertising including planning, strategy, creative development, and media planning. Elements of direct response, promotion, internet, and public relations are also presented.
Prerequisite: COMM 175; PCOM and EVCM minors may enroll without prerequisite.
Outcomes: Students will be able to demonstrate an understanding of the principles of advertising and practice creative and decision-making skills in developing an advertising campaign.
Prerequisite: COMM 175; PCOM and EVCM minors may enroll without prerequisite.
Outcomes: Students will be able to demonstrate an understanding of the principles of advertising and practice creative and decision-making skills in developing an advertising campaign.