The course focuses on issues, strategies, and solutions in creating and maintaining relationships with key publics including media relations, internal communications, community relations, public affairs, investor relations, and crisis communications.
Prerequisites: COMM 210.
Outcomes: Students will gain experience analyzing, formulating and applying case-specific solutions and developing an integrated campaign.
Prerequisites: COMM 210.
Outcomes: Students will gain experience analyzing, formulating and applying case-specific solutions and developing an integrated campaign.