This course examines the connection between social media and content
marketing for the purposes of branding, acquisitions, customer retention,
employee recruitment, and other important organizational initiatives.
Prerequisites: MARK 460.
Outcomes: Develop social media and content marketing strategies that drive value. Assess, implement, and leverage tools to build community and attract customers. Prove the ROI of any social media or content marketing effort.
marketing for the purposes of branding, acquisitions, customer retention,
employee recruitment, and other important organizational initiatives.
Prerequisites: MARK 460.
Outcomes: Develop social media and content marketing strategies that drive value. Assess, implement, and leverage tools to build community and attract customers. Prove the ROI of any social media or content marketing effort.