Prerequisites: HSM 110, HSM 230, and HSM 310.
This course offers an overview of healthcare strategy and marketing, focused on strategic management and marketing fundamentals and tools. Students work individually and in groups to apply strategies specific to healthcare consumers, markets, products and services; developing and presenting the marketing component of a healthcare business plan at the end of the semester.
Outcomes: Apply principles of strategic management in the context of a healthcare organization; Utilize basis healthcare market research approaches, techniques and tools; Identify ethical and legal issues related to strategy and marketing in healthcare organizations; Develop a strategic marketing campaign for a healthcare product, program or service; Demonstrate effective teamwork skills in producing and presenting multimedia-based strategy and marketing materials and plans.
This course offers an overview of healthcare strategy and marketing, focused on strategic management and marketing fundamentals and tools. Students work individually and in groups to apply strategies specific to healthcare consumers, markets, products and services; developing and presenting the marketing component of a healthcare business plan at the end of the semester.
Outcomes: Apply principles of strategic management in the context of a healthcare organization; Utilize basis healthcare market research approaches, techniques and tools; Identify ethical and legal issues related to strategy and marketing in healthcare organizations; Develop a strategic marketing campaign for a healthcare product, program or service; Demonstrate effective teamwork skills in producing and presenting multimedia-based strategy and marketing materials and plans.